The basic idea is to get the very best out of my images.

Hello, my name is Norman. I work as a commercial photographer, retoucher, and photo editor in Berlin, Germany. This website is about me and the way I work. It is intentionally not a portfolio website. If you want to see some of my work have a look at decent.photography.

I am specialised in events, portraits, and stills – I just love working with people. In the end it is all about taking visually striking, professional photographs right on spot. In short: I take photographs that might impress you.

Focus

I am specialised in portraits, events, and stills. People say that I ‘really capture moments’ and that a lot of my photographs reflect Berlin’s arty environment with start-ups, studios, workshops, and freelancers. I love all things digital, technology, design, and the people behind all these things. It is the vibrant energy that keeps me doing my work every day.

Besides my main jobs I always have events and projects in focus that are nonprofit. When I see something that captures my attention and I have the feeling that I could contribute in one or another way I’m in.

Approach

My photographs have personality. I am known for a fresh, natural look of my images that are meticulously made. It all starts with the equipment*. With the right mix of prime and zoom lenses I get the best results for all things I’m focused on. Whether it is the creaminess of a bokeh in a portrait, the sharpness of a fine detail or the wide-angle shot of an event I rely on my tools. The right environment in combination with an atmospheric light setting is an essential part as well. Simply said photography is catching light. It all ends with my highly trained skills and techniques of digital retouching. I tastefully remove flaws and emphasise details, correct colours and lights, fine tune perspectives and geometry while preserving a naturally perfect look.

But why retouch at all? It is a question people ask me a lot. That is pretty easy to answer. We have viewing habits and there is a difference in looking at someone face to face or at a photograph. The perception is totally different. You see more details, you pay much more attention to flaws, spots, winkles, eye circles, you name it. A camera just gives its own interpretation of the real world that mostly is not the result you would expect and – more importantly – accept. Retouching helps to correct this. The basic idea is to get the very best out of my images that caters my clients’ taste and fits their needs.

*Canon 5D Mark IV · Canon EF 16–35mm ƒ/2.8L II USM · Canon EF 50mm ƒ/1.2L USM · Canon EF 85mm ƒ/1.2L II USM · Canon EF 100mm ƒ/2.8L IS Macro USM · Canon EF 70–200mm ƒ/2.8L USM · Manfrotto tripods · 2 × Profoto B2 · reflectors · backgrounds · …

Clients

I consider myself very lucky to call a lot of my clients friends. What is important all the time is a trustful and honest relationship with each other whether it is a large company or a small design studio. Because only if all sides can engage in it, we get the best results.